22nd of April is Earth Day – and it is virtual drupa day three 2021. Still there were 57 vendor or conference presentations to choose from. Again, I listened in into about a dozen, with a few more briefly looked at.
As Earth Day is an annual event on April 22 to demonstrate support for environmental protection it is no surprise that one of the drupa main conference topics today was sustainability – or in the words of drupa “circular economy”. The other theme of the “connected consumer” was less visible – I guess since all attendees were connected this counts as well.
I do feel that drupa is an important event for the printing industry, likely the most important one. Sadly, there have been many exhibitors pulling out of drupa 2021 – which is understandable in the face of rising Covid numbers all over Europe currently and increasing travel restrictions. Still I – and many others – want to hear about the latest products and technologies.
With a great number of vendors resorting to virtual events in the meantime I believed it to be a smart move of the drupa organizers to have a virtual platform for news and announcements as well as recently posted. Drupa is still THE brand for exhibitions around print, gets worldwide attention and has immediately a large reach.
Today was supposed to be the day for the platform to go live with several panels and supplier presentations. I was prepared to cover it. Admittedly the registration process was lengthy, and I did not get any notification e-mails for sessions booked. I also missed any promotion on social media like LinkedIn to prep for the day. I must be in the wrong groups then and/or use the wrong hashtags – but if I missed it, I wonder who else missed it?
Trying to login today I have never seen so many forms for cookies and privacy notes to click through. I also failed to login into the live stream. More logins, more popups, more dead ends but no stream. Maybe it is just me. Maybe I have not been in enough webinars yet …
I spent some time to make it work. The site looks sleek, but I constantly got lost and for every action a new tab pops up. Since my income depends on covering printing industry events, I was prepared to make an effort. Compared to webinars I have listened or presented in previously, this was by a factor more complicated that rivals the Düsseldorf hotel price multipliers during drupa. I wonder what customers whose main line of business is to keep machines running or designing and producing these machines did.
On the website there is a replay of the opening session announced. I might be able to report eventually on drupa or the pain of going virtual.
Last week IMI Europe hosted a mergers & acquisitions in inkjet forum on the day before the 2019 European digital printing conference. I have to admit that it has been a long time that I gained that much insight on trends that will shape our industry from a conference – although I am not even in danger of buying or selling a company any time soon.
Ken Stack from Proximus LLC led through the forum on drivers and market activity in mergers & acquisitions for production inkjet technology and related companies. Despite the negative assessments print is receiving sometimes, there is a healthy interest in production inkjet companies from various sectors such as public companies, private equity (PE) and increasingly private companies as well. There is no lack of funding capital either, especially in the era of zero interest rates. On the other hand, R&D in new technologies is pricey and protracted, with spending well above a hundred million US$ for a new inkjet head generation or press design. Hence even for established players acquisitions can make a lot of sense.