Production Inkjet Buying Guide

At Inkjet Insight we have developed a buying guide for inkjet – that is for production printing presses used in document and commercial print. The number of new launches can make this market bewildering and we felt the best would be to present an overview by main target market segments. We had some discussions on which segments would best (and you can still argue), but we came up with four as a good compromise between granularity and breadth of overview.

Entry Level presses cater for the budget minded, which are willing to compromise on speed and/or quality. Still a good number of cut-sheet and web-fed presses are out there. The overview is here.

Big rigs include the fastest inkjet presses in document printing, when the speed trumps everything else. This includes all wide web presses.

The guide for graphic arts quality presses (the ones which can print at offset quality and on standrad coated paper) can be found here. Sheet-fed presses in all sizes and a growing number of webfed presses fall into this segment.

Finally cross-over presses cover the middle ground, when not highest productivity or quality is needed, but a good compromise between everything and a great price/performance ratio.

The Inkjet Insight buying guide for inkjet is intended to give an overview on what is out there as a start for research. There is a lot more detail to each press and digging deeper into specs as well as other factors (price, availability, infrastructure, service,…) will be necessary. If you want to comment, add or disagree, please let us know.

Time to ditch flyers?

In the media and advertising world in Germany the decisions of major supermarket chain Rewe and home improvement store chain Obi that it is time to ditch their flyers made headlines recently. Both are a staple in the post boxes or are distributed as inserts in newspapers or free magazines. Instead, both companies announced that they will be focussing on digital channels in the future.

Both companies cited as main arguments for ditching the flyer environmental concerns. This might be true, although none cared to make a calculation of the environmental impact of replacing print with digital media – nor mentioning that they considered making their print products more environmentally friendly.

The true reasons are likely cutting costs (possibly tied in with the high paper prices) and the belief that customers are better served by digital. It might as well be the perennial urge in retail/marketing to jump on the latest bandwagon.

The catch might be whether customers will follow. The Austrian Post made an interesting end user survey in 2019 on, among other factors, which advertising channels are consulted before making a purchase and which advertising channels are the most amiable (in lack of a better translation of the German word “sympatisch”). Displayed are selected results for the category of groceries.

Effectiveness of advertising
Purchase drive and Likeability of advertising

Flyers, or small catalogues, tick both boxes in being consulted most often and being the most amiable/likable/pleasant – by a wide margin. Digital channels rank much lower, especially on the likeability scale. This is certainly down to the more mundane nature of groceries as most people do not consult the web before buying a pack a bottle of milk. Both companies are not selling high-tech products, rather products of daily living. Flyers are still the easiest and best inspiration in this category, even for younger buyers.  It might be a premature time to ditch flyers.

All The News That’s Fit To Change

In a world that is moving to electronic media, one of the biggest strongholds of printed news is its credibility. Even in a media wary environment this is being confirmed again and again. Should a newspaper not rather bank on that trust than undermine it? If the online edition of a renowned newspaper changes their headlines to get more views, is this already clickbaiting? 

In their study “All the Headlines that Are Fit to Change: Analysis of Headline Changes in the Media Industry” researchers at Wake Forest University found that The New York Times regularly changes the headlines of their online articles. During the period observed in 2021 about 14% of all headlines were changed relatively immediately after they were published. Another 6% were subject to A/B testing, in which different readers were shown differing headlines.

Print Magazine launches doubling – chart of the week

The pandemic did show us many processes moving digital. Communication is no exception. There is a huge push to move books to digital, although there are grave disadvantages. Magazine has been a bit under the radar and the declines in circulation in many countries are known. The better to see that launches of print magazines rebounded after the pandemic slump in 2020. According to Mr Magazine, Samir Husni, U.S. print Magazine launches were doubling in 2021 compared to 2020.

US print magazine launches 2019 - 2021