The 20th of April 2021 marked the first day of virtual drupa. After life trade show garnered a lot of criticism lately – besides Covid-19 making live events impossible currently – virtual drupa should be a good benchmark on how virtual events can replace the life version. Drupa has an invaluable head start on many other virtual activities due to their strong brand name and almost guaranteed media coverage.
The good news first: the website technology mostly worked well. The live streams had some small interruptions. Occasional screen sharing and presentation issues were on a level we are used to. Navigation on the site remains a bit challenging, however – like navigating their 18 halls without an exhibitor guide.
During the first day visitors of virtual drupa are torn between a multitude of offerings. To be honest, I did not make it into the exhibition and matchmaking areas yet. There were 59 web session listed for the first day, accordingly many sessions running in parallel. The sessions fall roughly into two groups: vendor presentations (mostly on products) and more educational sessions in the conference area.
Drupa 2020 is history – that never happened. Drupa 2021 fell victim to the pandemic as well. But there is still virtual drupa in 2021 and we are all curious on how this experiment is going to work out. After all, a virtual event is almost the opposite to the live, meet and touch drupa we all know. Virtual drupa 2021 is going to take place next week on four days on your screen, from the 20th of April to the 23rd.
Virtual drupa will have several elements:
- An exhibition space
- A networking plaza
- A conference area
Printing is not all about inkjet, but this is the most dynamic type of technology, with the potential to drive new applications and markets. Therefore, some inkjet events to watch out for are lining up.
Inkjet Insight is having an Innovation Week. This is series of webinars to educate the industry on the latest inkjet technology coming to the market, across document, labels, packaging and industrial segments. Technology coverage includes presses, press components, software and finishing. Different experts will share their knowledge and are available for Q&A. The webinars will run from June 14th to 18th.
Also, at Inkjet Insight a monthly overview on the latest inkjet production press installations gives readers an overview on which company installed which device into which company. It will be interesting to see how markets and demand develop. We started this series in January 2021 and will have a monthly update. January was a strong month with 16 installs, followed by 11 in February. You would need to become a member, but this is definitely worth it. Naturally we will miss some installations, as there was no press release or other public mention. If you know of any installs, please let me know.
There will be some more inkjet events to watch out for this year. A lot will still be virtual, but I hope on-site events will resume. I certainly have marked my calendar for the Hunkeler Innovationdays 2022, starting on the 21st of February 2022. Hopefully there will be opportunities to see the latest launches even before that.
… has been my website lately. However, after fending off some hacking attacks and switching providers the website should not only be up-to-date again but loading faster as well. And maybe you have noticed that you were redirected to a .eu domain, which better reflects my focus of coverage.
Don’t forget to have an occasional look at my articles on Inkjet Insight here – where you find articles on production inkjet solutions, applications and technology.
Or have a look at the European section of WhatTheyThink.com – where I write about all kinds of European issues of the printing industry, like industry sizing, regulations, applications, trends and industry events.
Today, the 14th of Jan, HP held a webinar on interior décor printing. I hoped to learn more about the market in general and HPs printing options for the different types of applications and maybe even some hot news. The webinar remained more general however, presenting designers, printers and futurists – and less of my beloved stats and technology.
Nevertheless, there were a few important things that stuck.
- Covid offers new surfaces too print on
- Home office means home improvement
- Ease of use is important
- Think international
I would like to give a little bit more detail on each of the points: