Door drops are dropping – Chart of the week

In many European countries door drops are a huge alternative to addressed direct mail. The DMA just published their 2021 Annual Door Drop Industry Report for the UK. It might not be a huge surprise that door drop volumes and revenues were dropping in 2020 – after all the pandemic forced many businesses to restrict activity and scale down marketing. Yet a 33.6% drop for 2020 is quite drastic.

UK door drop volumes
UK door drop volumes 2016 to 2020

Chart of the week: How print applications fared in 2020

After a lot of speculation, finally the first sets of (real) numbers are out on how different print applications fared in 2020. The German printing industry association (BVDM) just published their 2020 print industry stats. The faint hearted should be warned – it is no pretty picture, however not unexpected.

How print applications fared in 2020 versus 2019
2020 vs 2019 revenue by application – Germany

Overall print revenues declined by 11.5% to €10.8 bn. This is somewhat in the expected range. There are some interesting details in the distribution, however.

Virtual drupa: day one

The 20th of April 2021 marked the first day of virtual drupa. After live trade shows garnered a lot of criticism lately – besides Covid-19 making live events impossible currently – virtual drupa should be a good benchmark on how virtual events can replace the live version. Drupa has an invaluable head start on many other virtual activities due to their strong brand name and almost guaranteed media coverage.

The good news first: the website technology mostly worked well. The live streams had some small interruptions. Occasional screen sharing and presentation issues were on a level we are used to. Navigation on the site remains a bit challenging, however – like navigating their 18 halls without an exhibitor guide.

During the first day visitors of virtual drupa are torn between a multitude of offerings. To be honest, I did not make it into the exhibition and matchmaking areas yet. There were 59 web session listed for the first day, accordingly many sessions running in parallel. The sessions fall roughly into two groups: vendor presentations (mostly on products) and more educational sessions in the conference area.