The power of print
Last week was the first time (at least as I remember) that I bought a football magazine. But with that title design, I could impossibly pass on this opportunity. This is the power of print and design. Here is the reason why:

Last week was the first time (at least as I remember) that I bought a football magazine. But with that title design, I could impossibly pass on this opportunity. This is the power of print and design. Here is the reason why:
It was good to be at the Hunkeler innovationdays 2023 again, with next level automation as its motto. This certainly held true. 50 print application lines were shown live with many in-line or highly integration solutions.
Hunkeler launched several interesting new pieces of equipment like a B2 cut-sheet finisher moving into a new level of productivity. In the traditional web finishing space a high volume, yet variable book block production line (the Starbook) with added Book Sorting Module was presented. Adding to flexibility and automation was a new autosplicer for fast and easy roll change – either in front of a press or for near-line web finishing lines.
2022 started fairly well in terms of inkjet press activities. It was supposed to be a decent year after the pandemic weighed down on businesses in 2020 and 2021. However, sales/placement announcements dropped off in Q2 and Q3. Finally, Q4 2022 sees inkjet press placements picking up finally. It ties in with printing companies having a more positive outlook again, e.g. in Germany.
For years I keep on collecting sales and placement announcements for production inkjet devices and use those to analyse trends and data. Placements and sales numbers for 2022 show a good start into the year with a decisive drop in activity in Q2 and Q3. However, Q4 showed a significant rise in numbers, easily surpassing even Q1 2022. Keep in mind that Q4 has not even ended, so there might be a few more units to add.
The German Federation of the Printing Industry (BVDM) is publishing a monthly overview of the current state and business outlook of the printing industry. November 2022 survey data has just been published and it shows that the printing industry seems to be finally pulling out of the depression that started in early 2022.
The survey data covers the current situation, a short term and a long term outlook. Especially the long term outlook for the next six months (Geschäftserwartungen – grey line) showed a strong recovery. Also, the short term outlook (Geschäftsklima – red line) had a 6% upswing, indicating that conditions already start to improve. On the current business situation (Geschäftslage – blue line) remains almost unchanged. All indicators remain in the negative, however.
Starting into the new year is a good time to have a look at the European print production developments in 2021. For the full revenue data to trickle in we have to wait several months – even for the first countries to report. The full data on Eurostat might be even two years out as Eurostat just about managed to publish 2019 revenues now.
The next best thing is to look at the monthly production index data published by Eurostat. Data is now available until October 2021. The best fitting category in the database is “print and reproduction of media” – with print production making up the lions share in that category. The data is based on the average 2015 volumes as being 100 index points. Starting values in the 90s for 2019 shows that print production volumes already declined before the pandemic hit in early 2020.