Virtual drupa – day three

22nd of April is Earth Day – and it is virtual drupa day three 2021. Still there were 57 vendor or conference presentations to choose from. Again, I listened in into about a dozen, with a few more briefly looked at.

As Earth Day is an annual event on April 22 to demonstrate support for environmental protection it is no surprise that one of the drupa main conference topics today was sustainability – or in the words of drupa “circular economy”. The other theme of the “connected consumer” was less visible – I guess since all attendees were connected this counts as well.

Interior Décor printing with HP

Today, the 14th of Jan, HP held a webinar on interior décor printing. I hoped to learn more about the market in general and HPs printing options for the different types of applications and maybe even some hot news. The webinar remained more general however, presenting designers, printers and futurists – and less of my beloved stats and technology.

Nevertheless, there were a few important things that stuck.

  • Covid offers new surfaces too print on
  • Home office means home improvement
  • Ease of use is important
  • Think international

I would like to give a little bit more detail on each of the points:

Drupa or the pain of going virtual

I do feel that drupa is an important event for the printing industry, likely the most important one. Sadly, there have been many exhibitors pulling out of drupa 2021 – which is understandable in the face of rising Covid numbers all over Europe currently and increasing travel restrictions.  Still I – and many others – want to hear about the latest products and technologies.

With a great number of vendors resorting to virtual events in the meantime I believed it to be a smart move of the drupa organizers to have a virtual platform for news and announcements as well as recently posted. Drupa is still THE brand for exhibitions around print, gets worldwide attention and has immediately a large reach.

Today was supposed to be the day for the platform to go live with several panels and supplier presentations. I was prepared to cover it. Admittedly the registration process was lengthy, and I did not get any notification e-mails for sessions booked. I also missed any promotion on social media like LinkedIn to prep for the day. I must be in the wrong groups then and/or use the wrong hashtags – but if I missed it, I wonder who else missed it?

Trying to login today I have never seen so many forms for cookies and privacy notes to click through. I also failed to login into the live stream. More logins, more popups, more dead ends but no stream. Maybe it is just me. Maybe I have not been in enough webinars yet …

I spent some time to make it work. The site looks sleek, but I constantly got lost and for every action a new tab pops up. Since my income depends on covering printing industry events, I was prepared to make an effort. Compared to webinars I have listened or presented in previously, this was by a factor more complicated that rivals the Düsseldorf hotel price multipliers during drupa. I wonder what customers whose main line of business is to keep machines running or designing and producing these machines did.

On the website there is a replay of the opening session announced. I might be able to report eventually on drupa or the pain of going virtual.