Inkjet Insight: Inkjet Innovation Week

This week is Innovation Week at Inkjet Insight.

From the 14th of June to the 18th Inkjet Insight is hosting the 2021 virtual Inkjet Innovation Week to educate the industry on the latest inkjet technology coming to market across document, labels, packaging and industrial segments. Technology coverage includes presses, press components, software and finishing. Anchoring the event are a series of 60 minute, expert-led webinars during the week of June 14th. An additional 30 minutes has been reserved for Q&A and questions may also be sent to experts in advance.

The 5 days do focus on the following segments:

  • Web-fed document production
  • Sheet-fed document production
  • Packaging & labels
  • Industrial and bespoke systems
  • Inkjet workflow and efficiency (software and hardware)

Inkjet insight - innovation week 2021

Together with Amy Machado from IDC and Elizabeth Gooding I will present on the second day on sheet-fed inkjet. We will cover market data, the latest launches, technology progress, where sheet-fed inkjet makes sense and what might come next.

Register here (for all 5) and join us.

If you missed the Inkjet Insight innovation week 2021, you can also get the presentations for download. Additionally you can contact me for further questions.

Putting (some) Excitement into virtual events

Yes, we know drupa 2020 has been moved and Covid restrictions mean that there will be no trade shows for 2020 at least. Still vendors want to launch new products and since even open houses are out of question for now the last resort is virtual events. There have been a few in the last couple of months.

There are pundits that extol the virtue of virtual, but I find them somewhat unsatisfying – and I know that I am not alone. There are big differences in the quality of the virtual events as well, in terms of content, presentation and getting the attendants enthusiastic. But the main point is that marketing anything around print, which distinguishes itself as something multi-sensory and tactile, only virtually is a bit dicey.