inkjet placements

Hi Ralf, thanks for your insights! Small questions: when you talk about ink jet press installs in 2022, which ink-jet presses do you count under B1/B2? And if you count CF ink jet, do you count towers/engines or do you consider a duplex press with 2 engines as one press? Best regards and best wishes for 2023!

Hi, the answers in short:
press counts depends on the categories. B3, B2 and B1 are counted as single device. For CF installs they are counted as full print lines, which is almost always two engines.
Keep in mind the numbers are based on installations made public and are not the full number of installations. They give an insight which customers are using inkjet and how placements developed when comparing to similar data sets in the previous years.

 

Inkjet press placements picking up

2022 started fairly well in terms of inkjet press activities. It was supposed to be a decent year after the pandemic weighed down on businesses in 2020 and 2021. However, sales/placement announcements dropped off in Q2 and Q3. Finally, Q4 2022 sees inkjet press placements picking up finally. It ties in with printing companies having a more positive outlook again, e.g. in Germany.

For years I keep on collecting sales and placement announcements for production inkjet devices and use those to analyse trends and data. Placements and sales numbers for 2022 show a good start into the year with a decisive drop in activity in Q2 and Q3. However, Q4 showed a significant rise in numbers, easily surpassing even Q1 2022. Keep in mind that Q4 has not even ended, so there might be a few more units to add.

Small publishers and traditional media benefitting in 2022

2022 has not been the year many hoped for in the beginning. War in the Ukraine, supply chain issues, and energy price rises did throw a spanner into many plans. The ad market is surely no exception and the high growth expected had to be downgraded in the year-end reviews coming out now. There were some notable exceptions however as small publishers and traditional media were benefitting in the 2022 ad market climate.

Magna, the central planning unit of global advertising behemoth IPG Mediabrands published its year-end outlook a few days ago. It had some surprising findings. According to Magna’s analysis, the top 15 media suppliers’ share of the global ad marketplace actually contracted two percentage points in 2022 to 58% (and this is not just down to Elon Musk wrecking Twitter). Both, the share for the 3 largest advertising media channels as well as the share of the following 12 largest providers declined, although it does not show all in the chart due to rounding. In any case, it is remarkable as it is the first time that the concentration in the ad market paused!

Pulling out of the depression

The German Federation of the Printing Industry (BVDM) is publishing a monthly overview of the current state and business outlook of the printing industry. November 2022 survey data has just been published and it shows that the printing industry seems to be finally pulling out of the depression that started in early 2022.

The survey data covers the current situation, a short term and a long term outlook. Especially the long term outlook for the next six months (Geschäftserwartungen – grey line) showed a strong recovery. Also, the short term outlook (Geschäftsklima – red line) had a 6% upswing, indicating that conditions already start to improve. On the current business situation (Geschäftslage – blue line) remains almost unchanged. All indicators remain in the negative, however.

chart of German print industry outlook nov 2022
Business Situation and Outlook print Industry Germany

Production Inkjet Buying Guide

At Inkjet Insight we have developed a buying guide for inkjet – that is for production printing presses used in document and commercial print. The number of new launches can make this market bewildering and we felt the best would be to present an overview by main target market segments. We had some discussions on which segments would best (and you can still argue), but we came up with four as a good compromise between granularity and breadth of overview.

Entry Level presses cater for the budget minded, which are willing to compromise on speed and/or quality. Still a good number of cut-sheet and web-fed presses are out there. The overview is here.

Big rigs include the fastest inkjet presses in document printing, when the speed trumps everything else. This includes all wide web presses.

The guide for graphic arts quality presses (the ones which can print at offset quality and on standrad coated paper) can be found here. Sheet-fed presses in all sizes and a growing number of webfed presses fall into this segment.

Finally cross-over presses cover the middle ground, when not highest productivity or quality is needed, but a good compromise between everything and a great price/performance ratio.

The Inkjet Insight buying guide for inkjet is intended to give an overview on what is out there as a start for research. There is a lot more detail to each press and digging deeper into specs as well as other factors (price, availability, infrastructure, service,…) will be necessary. If you want to comment, add or disagree, please let us know.