Where are paper prices heading

Paper used to be a major consideration in print all along. The importance increased considerably in recent years, however. Not only did the printing industry experience supply shortages, also the prices increased drastically. This has a major impact on what media executives are ordering – specifically print or an electronic alternative. These shifts are usually not done on short notice, rather they need to filter through a marketing or corporate strategy. Accordingly, it is important to see where are paper prices heading in the mid term to gauge the impact.

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15. August 2023 Blog No Comments on Where are paper prices heading

At the end of the road for heatset offset?

My career in print started almost 30 years ago at MAN Roland, the largest web offset manufacturer at that time. In 2001 I left the company to focus on digital print, also expecting that the market for ever-faster conventional presses would eventually dry up. MAN Roland eventually had to declare bankruptcy and was split into two companies. The web press portion later merged with Goss, one of its largest competitors. Still, sales declined and it seems that we are now at the end of the road for heatset offset.

At the recent Intergraf “Print Matters for the Future“ conference, I listened to a remarkable presentation on high volume flyer/door drop printing. On the background of major advertisers pulling out of printed door-drops and impeding governmental regulations that could essentially stop door drops the presentation was already quite interesting. The good news is that proposed regulations are still being reviewed and most retailers still stick with door drops (more on the preference of consumers for door drops here).

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28. June 2023 Blog No Comments on At the end of the road for heatset offset?

Printed flyers remain contested topic

The future of the printed flyer remains a contested topic – definitely in Germany but I am sure in other places as well. Some high-profile retailers recently ditched their printed flyers and supplements, or announced plans to do so. The claim is to be more environmentally friendly and better serve the changing interest of their customers. Proof is missing for both claims. At least on customers usage and preferences some new market research has been completed by the German research institute IFH. The first part has just been published.

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20. April 2023 Blog No Comments on Printed flyers remain contested topic