Evidence is rushing in – printed is better

There has been some confirmations before that printed is better for learning, now governments are taking action. In September 2023 the Swedish government reversed its decision by the National Agency for Education to make digital devices mandatory in preschools and instead focus more on printed materials. It plans to go further and to completely end digital learning for children under the age 6. It follows a drop in the reading scores of pupils since 2016. The government even set 60 million euros aside for book purchases for the country’s schools this year.

The decision follows expert advice from the renowned Karolinska Institute that highlighted the lack of substantiated positive findings and emphasized the significant negative effects of digitizing schools on students’ knowledge acquisition. “There’s clear scientific evidence that digital tools impair rather than enhance student learning,”

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3. January 2024 Blog No Comments on Evidence is rushing in – printed is better

Booktok – influencing the book market

You might have heard of Booktok, even not being a regular (or at all) on Tiktok. Booktok is influencing the book market and the contributors are the modern book bloggers who reach millions of users with their short videos. The Booktok hashtag is now closing in on 200 billion views. Of course, it is unclear what portion of views ended up in real sales. The general consensus is that Booktok contributed to an uptick in book sales since 2021. Nielsen in the UK did some consumer research and found that the share of Booktok among all sales accounted for 3% of all book revenues in 2022.

Who and how Booktok is used is a bit better researched. According to one study in the UK, 38% of young people rely on Booktok for recommendations ahead of family and friends. At the same time, 68% said Booktok inspired them to read books they wouldn’t have considered otherwise.

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13. November 2023 Blog No Comments on Booktok – influencing the book market

Where are paper prices heading

Paper used to be a major consideration in print all along. The importance increased considerably in recent years, however. Not only did the printing industry experience supply shortages, also the prices increased drastically. This has a major impact on what media executives are ordering – specifically print or an electronic alternative. These shifts are usually not done on short notice, rather they need to filter through a marketing or corporate strategy. Accordingly, it is important to see where are paper prices heading in the mid term to gauge the impact.

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15. August 2023 Blog No Comments on Where are paper prices heading

At the end of the road for heatset offset?

My career in print started almost 30 years ago at MAN Roland, the largest web offset manufacturer at that time. In 2001 I left the company to focus on digital print, also expecting that the market for ever-faster conventional presses would eventually dry up. MAN Roland eventually had to declare bankruptcy and was split into two companies. The web press portion later merged with Goss, one of its largest competitors. Still, sales declined and it seems that we are now at the end of the road for heatset offset.

At the recent Intergraf “Print Matters for the Future“ conference, I listened to a remarkable presentation on high volume flyer/door drop printing. On the background of major advertisers pulling out of printed door-drops and impeding governmental regulations that could essentially stop door drops the presentation was already quite interesting. The good news is that proposed regulations are still being reviewed and most retailers still stick with door drops (more on the preference of consumers for door drops here).

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28. June 2023 Blog No Comments on At the end of the road for heatset offset?