The power of print
Last week was the first time (at least as I remember) that I bought a football magazine. But with that title design, I could impossibly pass on this opportunity. This is the power of print and design. Here is the reason why:
![World atlas and Buliatlas](https://digitalprintexpert.eu/wp-content/uploads/2023/07/BuliAtlas-1-1024x712.jpg)
Last week was the first time (at least as I remember) that I bought a football magazine. But with that title design, I could impossibly pass on this opportunity. This is the power of print and design. Here is the reason why:
My career in print started almost 30 years ago at MAN Roland, the largest web offset manufacturer at that time. In 2001 I left the company to focus on digital print, also expecting that the market for ever-faster conventional presses would eventually dry up. MAN Roland eventually had to declare bankruptcy and was split into two companies. The web press portion later merged with Goss, one of its largest competitors. Still, sales declined and it seems that we are now at the end of the road for heatset offset.
At the recent Intergraf “Print Matters for the Future“ conference, I listened to a remarkable presentation on high volume flyer/door drop printing. On the background of major advertisers pulling out of printed door-drops and impeding governmental regulations that could essentially stop door drops the presentation was already quite interesting. The good news is that proposed regulations are still being reviewed and most retailers still stick with door drops (more on the preference of consumers for door drops here).
The future of the printed flyer remains a contested topic – definitely in Germany but I am sure in other places as well. Some high-profile retailers recently ditched their printed flyers and supplements, or announced plans to do so. The claim is to be more environmentally friendly and better serve the changing interest of their customers. Proof is missing for both claims. At least on customers usage and preferences some new market research has been completed by the German research institute IFH. The first part has just been published.
It was good to be at the Hunkeler innovationdays 2023 again, with next level automation as its motto. This certainly held true. 50 print application lines were shown live with many in-line or highly integration solutions.
Hunkeler launched several interesting new pieces of equipment like a B2 cut-sheet finisher moving into a new level of productivity. In the traditional web finishing space a high volume, yet variable book block production line (the Starbook) with added Book Sorting Module was presented. Adding to flexibility and automation was a new autosplicer for fast and easy roll change – either in front of a press or for near-line web finishing lines.
Finally, the Hunkeler innovationdays are back, not only bringing more inkjet devices, but also a lot of technology around the presses – of course with finishing being very prominent. If you have not been to the Hunkeler innovationdays: it is the event to get the best possible overview on continuous feed production presses. Not only will all important vendors for digital commercial, publishing and document printing presses be there, the event also allows seeing the latest presses printing side-by-side.