Evidence is rushing in – printed is better

There has been some confirmations before that printed is better for learning, now governments are taking action. In September 2023 the Swedish government reversed its decision by the National Agency for Education to make digital devices mandatory in preschools and instead focus more on printed materials. It plans to go further and to completely end digital learning for children under the age 6. It follows a drop in the reading scores of pupils since 2016. The government even set 60 million euros aside for book purchases for the country’s schools this year.

The decision follows expert advice from the renowned Karolinska Institute that highlighted the lack of substantiated positive findings and emphasized the significant negative effects of digitizing schools on students’ knowledge acquisition. “There’s clear scientific evidence that digital tools impair rather than enhance student learning,”

Where are paper prices heading

Paper used to be a major consideration in print all along. The importance increased considerably in recent years, however. Not only did the printing industry experience supply shortages, also the prices increased drastically. This has a major impact on what media executives are ordering – specifically print or an electronic alternative. These shifts are usually not done on short notice, rather they need to filter through a marketing or corporate strategy. Accordingly, it is important to see where are paper prices heading in the mid term to gauge the impact.

Hunkeler innovationdays 2023 – next level automation

It was good to be at the Hunkeler innovationdays 2023 again, with next level automation as its motto. This certainly held true. 50 print application lines were shown live with many in-line or highly integration solutions.

Hunkeler launched several interesting new pieces of equipment like a B2 cut-sheet finisher moving into a new level of productivity. In the traditional web finishing space a high volume, yet variable book block production line (the Starbook) with added Book Sorting Module was presented. Adding to flexibility and automation was a new autosplicer for fast and easy roll change – either in front of a press or for near-line web finishing lines.

Inkjet press placements picking up

2022 started fairly well in terms of inkjet press activities. It was supposed to be a decent year after the pandemic weighed down on businesses in 2020 and 2021. However, sales/placement announcements dropped off in Q2 and Q3. Finally, Q4 2022 sees inkjet press placements picking up finally. It ties in with printing companies having a more positive outlook again, e.g. in Germany.

For years I keep on collecting sales and placement announcements for production inkjet devices and use those to analyse trends and data. Placements and sales numbers for 2022 show a good start into the year with a decisive drop in activity in Q2 and Q3. However, Q4 showed a significant rise in numbers, easily surpassing even Q1 2022. Keep in mind that Q4 has not even ended, so there might be a few more units to add.

Pulling out of the depression

The German Federation of the Printing Industry (BVDM) is publishing a monthly overview of the current state and business outlook of the printing industry. November 2022 survey data has just been published and it shows that the printing industry seems to be finally pulling out of the depression that started in early 2022.

The survey data covers the current situation, a short term and a long term outlook. Especially the long term outlook for the next six months (Geschäftserwartungen – grey line) showed a strong recovery. Also, the short term outlook (Geschäftsklima – red line) had a 6% upswing, indicating that conditions already start to improve. On the current business situation (Geschäftslage – blue line) remains almost unchanged. All indicators remain in the negative, however.

chart of German print industry outlook nov 2022
Business Situation and Outlook print Industry Germany