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Is print getting its fair share in advertising?

Ever wondered why advertising spending in print publications declined so rapidly and how much further this could go on? Or when is print getting its fair share in advertising? Interesting research from WARC/GWI compares advertising spend against media consumption. An index value above 100 shows that the advertising spending share is higher than the media consumption share, while a value below 100 indicates the opposite. In other words: print press had an advertising share three times its share of media consumption in 2013.

30. November 2021 Blog No Comments

Newsbrands more memorable than Facebook – chart of the week

Some Facebook posts might stay in your mind but how about the ads found next to them? Are newsbrands more memorable than Facebook or vice versa?

Australian ThinkNewsBrands wanted to find out and commissioned the audience research lab MediaScience to get details on how recall, brand recognition and brand image compare in newspaper versus electronic media. The study included more than 5,350 participants and ran across 42 print runs and 252 websites which together created 6,037 unique brand exposures.

According to the findings, ads in printed newspapers outperform Facebook ads of all types by up to four times. When looking at printed ads, including quarter, half and full-page ads, compared with display, 6, or 15-second Facebook ads, news offers a superior level of unprompted recall.

12. November 2021 Blog No Comments

Reading printed books is good for you – and your grades – Chart of the week

In the light of distance learning during the pandemic and the move towards digital media in schools there is probably not enough of a discussion on how reading printed books is impacting learning, the joy of reading and consequently the grades. The OECD in sifting through the 2018 PISA study results on school performance published their “21^st-Century Readers” report this year, with some interesting findings.

26. October 2021 Blog No Comments

Average time spent reading e-mails – chart of the week

If you sent out e-mails you better come up with something to be read quickly. Litmus, describing itself as a leader in email marketing and analytics, published a report titled “State of Email Engagement” in which the average time spent reading an e-mail is only 10 seconds. This is down by 15% compared to the year before. In contrast to 2018 it is even 25% less time.

7. October 2021 Blog No Comments

Marketing budget allocation – chart of the week

In an outside view marketing often equals advertising. Corporations need to perform a lot more activities within marketing however, which are necessary to plan and support advertising or are spent on other activities. This is reflected in the marketing budget allocation shares of the total spend according to a new study from salesforce.com. Only 22% of the total marketing budgets is allocated to advertising. Considerable shares are invested into technology and people – which includes salary, training and other personnel costs. Event and sponsorship rank high on the budget list as well, demonstrating how companies still spend considerable amounts on shows, events and sponsorship activities (which in turn might support events as well).

Share of Marketing budget allocation B2C

30. September 2021 Blog No Comments

Content

Is print getting its fair share in advertising?

Newsbrands more memorable than Facebook – chart of the week

Reading printed books is good for you – and your grades – Chart of the week

Average time spent reading e-mails – chart of the week

Marketing budget allocation – chart of the week