The 20th of April 2021 marked the first day of virtual drupa. After live trade shows garnered a lot of criticism lately – besides Covid-19 making live events impossible currently – virtual drupa should be a good benchmark on how virtual events can replace the live version. Drupa has an invaluable head start on many other virtual activities due to their strong brand name and almost guaranteed media coverage.
The good news first: the website technology mostly worked well. The live streams had some small interruptions. Occasional screen sharing and presentation issues were on a level we are used to. Navigation on the site remains a bit challenging, however – like navigating their 18 halls without an exhibitor guide.
During the first day visitors of virtual drupa are torn between a multitude of offerings. To be honest, I did not make it into the exhibition and matchmaking areas yet. There were 59 web session listed for the first day, accordingly many sessions running in parallel. The sessions fall roughly into two groups: vendor presentations (mostly on products) and more educational sessions in the conference area.